This fall, primetime and late evening viewing hours on AFN|Family will take on a new name and look. The change is aimed at further defining prime time and overnight programming. Beginning early September, the day-part currently known as AFN|family Primetime will have a new name; “AFN|pulse.”
After analyzing audience feedback over the years, AFN has created a way to clearly differentiate family programming from older skewing programming on the channel. We think we’ve done that by creating two unique identities on one channel – similar to Nickelodeon/Nick at Nite and Cartoon Network/Adult Swim here in the states.
The move to rename and rebrand to AFN|pulse allows AFN to maximize limited airtime on channels. We’ll continue our effort to meet your needs by delivering more stateside programming intended for an older demographic during hours when most of the younger audience is under adult supervision or asleep, thus satisfying as much of the AFN audience as possible given the limited bandwidth available for channels.
AFN|family will air from 5am to 7pm CET/JKT, and the new AFN|pulse day-part will air from 7pm to 5am CET/JKT – all on the same channel, seven days a week. All programming on AFN|pulse will be intended for and marketed toward 18+ viewers.
A transition hour of programming will begin at 7pm with general audience programming that includes returning hit shows like The X-Factor, The Amazing Race, The Voice, and America’s Next Top Model.
After 8pm programming will “age up” with returning programs like Pretty Little Liars, Vampire Diaries and new shows for the fall season, including the Vampire Diaries spinoff The Originals, and the Pretty Little Liars Spinoff Ravenswood. Additionally the hotly anticipated brand new show offerings Sleepy Hollow and The Tomorrow People will debut. Lastly also new to the day-part will be a late night talk show block featuring The Arsenio Hall Show followed by Chelsea Lately.
When AFN|pulse goes live on AFN, there will be a dedicated web page on www.myafn.net that viewers can visit to learn more about the day-part, including a list of programming. The new AFN|pulse daypart will officially launch early September.